About RUBICS05 / 06
Experience, reconfigured for what comes next.
Founded in 2009, RUBICS is evolving its connected-technology, IoT, cloud and food-safety roots into a specialist AI, digital and smart places platform.
2009
Selective continuity
Not an old company revived. A new chapter built on real experience.
RUBICS began around connected technologies and the practical application of IoT, cloud and analytics. The new platform retains that entrepreneurial and implementation history while focusing the brand on AI transformation, smart places and senior executive advisory.
Recognition and relationship history with Microsoft and Intel form part of that continuity, alongside food-safety deployments, pilots and wider institutional activity.
RUBICS 2.0
RUBICS corporate experienceWork, deployments, pilots, engagements and institutional activity undertaken through RUBICS.
RUBICS Track Record
A selective record of actual RUBICS-era deployments, engagements and institutional activity. Categories are shown deliberately rather than flattened into a generic client list.
Phoenicia Hotel Beirut
Spinneys · Balkis · Shamsin
Rafic Hariri International Airport — Beirut
Dubai Municipality · ADAFSA
Lebanese sports federations
Founder portrait · Source approval recommended for final productionFounder career experienceDr. Mohannad Salam’s wider career experience. These references are not presented as RUBICS corporate commissions.
Experience Behind RUBICSDr. Mohannad Salam
FounderA regional technology, smart-cities and digital-transformation executive with more than 25 years of experience across MENA. His experience spans AI, IoT, digital twins, cybersecurity, smart cities, command centres, data, infrastructure transformation, innovation and operating-model design.
Founder career experience
These are founder career figures. They are not represented as RUBICS corporate revenues or project totals.
25+Years of experienceFounder career figure
50+Projects and programmesFounder career figure
$250M+Programme value directedFounder career figure
Wider career experience
Complex programmes behind the RUBICS perspective.
These references belong to Dr. Mohannad Salam’s wider career and are not presented as RUBICS corporate commissions.
Flagship referenceDiriyah
The broadest programme behind the Smart City Office proposition, spanning smart-city strategy, governance, Smart City Office concepts, service portfolios, design guidance, integration, MSI mobilisation and implementation readiness.
02NEOM
03Qiddiya
04MODON
05New Murabba
06Jeddah / Urban Observatory
Majid Al Futtaim / McKinsey
Dr. Mohannad Salam was contracted/co-hired to support delivery of a digital transformation programme designed by McKinsey.
PwC Academy
While running RUBICS, Dr. Mohannad Salam held a direct contract with PwC Academy as faculty and subject-matter expert, developing and delivering executive education programmes.
Bring senior judgement closer to the work.
RUBICS is designed for organisations and partners that value clarity, implementation experience and focused senior intervention.
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